Interesting survey this one. I am a big fan of Apple and Google, and am kind of not surprised at the results Afterall, it does not take a lot of effort to be better than Windows or MSN. But customer satisfaction is a lot more than being better than your competitors.
Personally, as a customer of both these products, I would rate them higher than their competitors, simply because they just work. They release features and updates that reflect a customer’s needs; the new feature releases are not too slow, nor are they that fast that I cannot keep pace with it.
Also worth considering:
- What stops companies like these from being complacent, from continually innovating?
- How do they sustain their culture?
- Do surveys like these actually affect the way they move forward?